The Point of No Returns

By Bryan Robison, Senior Data Specialist

So you’ve just wrapped up your direct marketing campaign and are confident that new & existing leads will be beating down your door. Think again…

The United States Postal Service estimates that 10% of all mail is undelivered because of incorrect or outdated addresses. Moreover, approximately 40 million Americans change their address every year. So how do you hit these “moving” targets?

FCi has helped numerous clients significantly increase their ROI on direct mail campaigns. We employ leading Move Update technology, NCOAlink , to ensure that our clients’ lists are current. Our clients’ address data is matched to the USPS’s National Change Of Address (NCOA) database that contains 160 million permanent change-of-address (COA) records filed over the last 4 years. With this broad access to recent move update information, we’re confident that your DM mailpieces won’t be branded “Return To Sender”.

By reducing returned mail or UAA’s (Undelivered As Addressed), you will get more bang for your postage buck & realize the following gains:

· the postage wasted on these UAA’s is eliminated

· printing costs are reduced since we’re mailing to only known addresses

· The campaign will be delivered faster and with greater accuracy which, in turn, translates into an increase in response rates

FCi can perform an ROI analysis to estimate how much you’ll gain by transforming your outdated lists into ones that contain current & relevant address information. Let FCi get you to the point of No Returns!