The Power of the Paper

By Rachel Hardin, Sales and Marketing Assistant

Marketers are constantly under the microscope to come up with the latest and most innovative ways to attract more customers. From the traditional direct mail postcard to whacky out-of-the-box expensive innovations, just about every possibility seems to have been tested at one point or another. So, what is it that actually WORKS?

The answer is simple; go back to the basics. Time and time again, it is direct mail (postcards in particular) that has proven to be effective in both cost and return on investment. There are particular ways to get the most out of your company’s dollar when it comes to direct mail postcards. The most important of the “musts” include:

• You must invest in your mailing list.
• You must be creative with your postcard headline.
• You must encourage the reader to do something with a call-to-action.
• You must choose postcard images carefully.
• You must narrow your point of focus and be specific. 

 Keeping these pointers in mind, the traditional direct mail postcard can take your company a long way without wearing out your entire marketing budget on a single mailing. Let FCi help you get back to the basics!